E-Commerce Success Strategies: Think Local, Not GlobalDec 14, 2018
The borderless promise of e-commerce doesn't mean one size fits all. Your business can have customers from around the globe, but if you want to keep them and grow, it is crucial to understand local shopper preferences and behaviors, and be able to respond to them. Without localization, you won't have an effective go-to-market strategy, and your opportunity for growth will stall.
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